Since then, that job (and my finances) imploded. I have since regained some employment stability, but the fiscal damage is far from healed. I’m working a second part-time job and keeping my eyes peeled for a better one in order to pay down debts from the layoff.

First, the bad news:

Barring a substantial monetary windfall, I can’t afford even the bare minimum deposits and operating expenses for a tiny, hotel-based conference.

Running a really kickass (but tiny) conference, with a sponsored keynote speaker (airfare, hotel, & meals), a hospitality suite, advertising, and so on could easily have run $5,000 or more. Even without those, the room costs and taxes would’ve been about $1,500 (for up to 75 people), plus another $500 or so for things like programs, badges, and other unexpected incidentals. That’s around $2,000, mostly upfront- even if admission fees could cover it on the backend.

Second, some good news:

If I dump the entire idea of attracting people from around the country/world and move to a small venue that isn’t a hotel, I can probably reduce the upfront costs significantly.

Third, some ambivalent news:

Cutting back to a purely local conference also means a reduction in content and chances to meet new and interesting people from far away. This decreases the perceived value of the conference, which means that any admission fee would have to be much smaller. That would limit the ability to carry funds forward to the next year.

That said, I am still investigating this possibility in the hopes of doing something in early 2020 with the goal of building on that towards a proper conference the following year.

Fourth, for something completely different:

Hearthingstone was first and foremost about creating professional development opportunities for polytheist leaders to help them improve their skills for serving The Gods, their communities, and their traditions.

Increasingly over the last year, the fractious and scattered state of our polytheistic communities has been a topic of discussion amongst said leaders. There is a swelling impulse to draw the faithful closer together. As I wrote last fall:

From a practical standpoint… it’s much easier to start a successful business, become a “mover-and-shaker”, find a date, or even just a decent job if the people around you know you and have common cause with you. It’s also easier to build a temple.

To that end, I am adding a “Polytheist Villages Network” page to this site and also a discussion group on Facebook. I’m not entirely sure what this will evolve to be, but my goal is to help foster intentional communities for polytheists in the form of neighborhoods or similar forms of geographic proximity and common cause.

As there are any number of important considerations regarding where people live and why, I think this will be an interesting topic for some polytheist leaders, especially those directly involved in serving groups of the faithful. That said, I think it could be a potentially valuable resource for monastics and mystics as well, who (like many of us) often struggle to find needed support services.

I hope you will join us in this endeavor, and at whatever sort of conference I can pull together.

-In Deos Confidimus

The post A Year & Then Some appeared first on Hearthingstone.

Originally, I was looking to stay as close to downtown as the hotel room rates would allow. To the right is the original map I shared with y’all some time back.

Unfortunately, those hotels with enough space in the green zones quoted meeting rates that started at $5,000 for the weekend and went up to $15,000.

That is a non-starter. My initial budget worksheets don’t show a way to make it feasible, and I don’t have the money to make up the difference myself.

On the plus side, I’ve since discovered that one of the hotels I had earlier discounted as having no meeting rooms actually has enough meeting space for about 75 people. It’s smaller than I’d like, but it should be sufficient for the first year at least.

So now I’m looking at a map more like this:

Three of the larger, more expensive hotels I looked at are in the red “circle” at the bottom at the junction of 183, 290, and I-35.

The 75-person hotel I mentioned above is located in the first green circle north of the red spot.

Shortly north of that is another hotel with about the same amount of space.

North of that are a few hotels that are large enough, though some might be too big (and expensive).

Finally, the top circle has another hotel that could work.

Sadly, all of these are further from the airport. Then again, the 2014 PLC was about 15 miles from the nearest airport and many people came from much further afield. Heck, we drove all the way from Austin!

The furthest north of the hotels on that map is about 25 miles. The closest is 16 or 17 miles.

As far as costs, the first hotel actually posted their daily rate on a sign next to the meeting room- $400, or $200 for half the room. That’s $1,200 for the weekend- less than 1/3 the cost of the cheapest meeting rooms I found in that red circle. Sure, there’s the matter of taxes and availability, but hey- this thing is starting to sound more feasible!

My hope is that the other hotels I’m looking at all have a similar, or lower, rate. Then it becomes more a matter of date availability and how the hotel’s building, site, and staff feel.

Many thanks to the Gods and friends who have helped me push through the earlier discouragement to keep looking.

-In Deos Confidimus

The post Looking further afield appeared first on Hearthingstone.

For a conference, especially one that aims to run year after year, it’s vital to actually collect and manage a certain amount of data. Each attendee’s badge pick-up information at the very least- their name if nothing else. Ideally, email addresses and/or mailing addresses would accompany that so that we can notify them of changes and reach out when the following year’s registration is available.

Between the personal data and the payment processing, there are security concerns that naturally arise. An annual conference probably shouldn’t try to get into merchant services accounts and card processing and all that. Well, maybe 10,000-person conferences should, but not a small one like us. That means finding a registration service provider- someone like Eventbrite.

Similarly, there are good reasons to use an email communications provider like Mailchimp– to minimize your risk of getting thrown in the spam bucket if nothing else!

All of these services cost money, of course.

Eventbrite charges a fee for each ticket sold. We’d have the option of wrapping the fee into the cost or passing it to the attendee on top of the registration cost. For example, if the registration costs $50, the processing fee might be $5. This would make the actual cost to the attendee $55 if passed on, or make the actual income from the registration $45. Either way, it’s a balancing act. From what I’ve seen, the other providers are pretty similar.

It’s worth saying that WordPress plugins can do some of the same things, but that means dedicating a lot more time to site administration.

On the other hand, Eventbrite’s default is to hold payouts until after the event, which will simply not work in this case. They have a system for rolling payouts ahead of the event, but you have to apply for that- so it’s not a sure thing.

I also considered crowdfunding services like Kickstarter or Indiegogo. Sadly, they don’t have any sort of CRM systems from what I’ve seen. Also, their track record for funding conferences is abysmal.

In an ideal world, we’d also be able to register attendees for individual events- for instance Session A or B at 3pm. Obviously, this requires having the schedule nailed down, but it makes it easier to plan which sessions need the bigger rooms! Eventbrite doesn’t appear to have such a system, nor did the other services I saw. So whatever solution we go with might still require a bunch of manual data entry.

Do you know of a better (and cheap) solution or service provider?

-In Deos Confidimus

The post Registration Systems appeared first on Hearthingstone.

Aside from the obvious costs of deposits, renting meeting spaces, and the like, there are numerous other things that will require money. For instance, I mentioned the cost of program books in another post- they run about $2 a copy. Selling ads can help offset that, but it’s still a cost. Hospitality suites are another possible cost, as are badges, and any advertising for the conference itself.

All-in-all, I expect the total cost to be several thousand dollars. Did I mention my pockets not being filled with combustible currency?

This gets us back to the question of dividing up that cost amongst the attendees in the form of a registration fee or “membership” as many non-profits call their admission charge. If the total cost is $10,000, then divided up amongst 100 attendees, we’d be looking at $100.

Is that reasonable?

It seems steep to me, but then again I’m a cheapskate.

Based on some advice from one of Hestia’s servants on our Facebook group, I decided to take a look at some major events with similar components- namely Pantheacon and Paganicon. While these are broadly-based events that draw a large number of non-polytheists and laity, they are a reasonable starting point for comparison.

Pantheacon costs $80 at the door or $70 pre-registered. Its hotel costs $289 a night (before block discount)- way higher than I was looking to go! Gods willing, we might someday have a Hearthingstone that needs 48,000 sqft of meeting rooms, but I’ll probably die of old age before then.

Paganicon costs $90 at the door and as low as $60 for early registration. Their hotel is much cheaper at $95 a night (also before any discount).

One of the hobby conventions I used to work on is now $55 for the weekend, while some of the bigger, professional events are now over $100 for four days.

At the same time, Hearthingstone is (in a sense) a professional development conference. Those things can easily run several hundred to over a thousand dollars… not that I think anyone in our target audience is likely to drop that kind of cash!

Out of curiosity, I decided to check out the cost to attend a regional Annual Conference of the United Methodist Church (my parents are Methodists, so sue me). The standard fee for clergy or elected lay leaders to attend the Minnesota Annual Conference is $250-275 depending on when they register. This is not unusual- I found a number of others in the over $200 range.

I then decided to do a larger comparison, more specific to esoteric events. Here’s a quick sampling:

The more expensive ones seem to include some kind of accommodations- usually in bunkhouses or a campsite. Some of them are also much longer than a weekend.

In an aside, I noticed that November through early February seemed pretty empty.

One last thought, before I set this down for the night…

Hearthingstone is not intended to be a one-time event. My goal is to be able to keep it running, which will require being able to not only cover the first conference’s costs but also to set aside something for the next one.

Thoughts?

-In Deos Confidimus

The post Registration Cost – A comparative approach appeared first on Hearthingstone.

If I’m collecting 5¢ cans, it might take me awhile to find 120,000 of them!

Let’s start with an obvious “gotcha”- Wedding Season! In talking with one of the 2014 organizers, she noted that in her area October, May, and June are the big months. September is also popular, according to some articles I found. Here in Austin, it might be a bit earlier, in the spring, but I’m having trouble confirming one way or the other. Then again, being sunny most of the year probably spreads the weddings out a bit more.

That said, we’re not just trying to avoid conflicts with weddings locally, but to minimize the odds of a possible presenter (or attendee, for that matter) having a scheduling conflict.

Another time of year with MASSIVE scheduling conflicts is the November-December holiday season. Aside from significant holy days in a number of traditions, many folks have practical considerations- kids out of school, families to visit, and the like.

I’ve considered January, since many academic folks have a slight reprieve then and people from northern climes might appreciate weather that ranges from just below freezing into what would be considered full-spring temperatures elsewhere. However, January is also “Cedar Season“, when the Mountain Junipers make love with each other and war upon the sinuses of many a human.

So out of 12 months, we’ve already raised serious concerns about 7 of them!

February doesn’t seem to have any major problems (except for the possibility of lingering “cedar fever”), but it doesn’t have any significant plusses either. Most academics are back to class, people are still paying off credit cards from the holidays, and so forth. In my line of work, we call this “The Doldrums” because business tends to be slow. Then again, maybe that’s a recommendation?

March in Austin is dominated by South-by-Southwest (SXSW), an enormous multidisciplinary conference that eats just about every venue in town. There’s also a massive rodeo and another large film festival during the month. The traffic can get bad enough downtown that some folks take a vacation to be away from the area! I’d love to do March, because it’s typically a beautiful time of year, full of wildflowers and such. But it’s likely to be trouble.

April is also nice, though typically a bit more rainy (go figure, right?). It’s also a heavy allergy season.

May and June are prime wedding months and May has tons of graduations. Here in Austin, late May is sometimes Monsoon Season (and sometimes not). While lots of folks are out of school by mid-June, June is also Pride Month for many of our possible attendees. As an aside, Austin celebrates PRIDE in mid-August.

July and August are hot. If you are not used to the Southwest or Deep South, this is not a good time to be out and about- air conditioning is your friend. While we don’t have random stuff melting all over town like Tucson did awhile back, we did have a giant cowboy boot burst into flames. Okay, it was probably a wiring fault, but still. Some tortilla chips totally did spontaneously combust TWICE within the last two weeks, though.

September is wedding season again, and can still be quite hot. Fantastic Fest happens in September, which suggests it might be a reasonable enough time to hold indoor events.

October is back into prime wedding season, and though the weather is usually nice here- Austin City Limits Music Festival dominates the downtown for the first two weekends. The United States Grand Prix and Austin Film Festival eat up a lot of hotels during the latter part of the month. That said, we have a pretty decent Dia de los Muertos event.

And, with that we’re back around to November and December. These also tend to be pretty nice, weather wise. Early November might be less hectic for people, though academics will still generally be in class. By late December we are back into Cedar Season again.

What am I forgetting?

-In Deos Confidimus

The post Date Considerations appeared first on Hearthingstone.

An important starting point is to determine a list of requirements and “nice to have” features.

For instance, it would be really awesome if the venue has a working fireplace or firepit that we can use. It’s not really a requirement, though.

When running through some of my early planning thoughts, I said that I wanted to aim for 100-200 attendees and hopefully be able to grow to twice that before needing to find a new site. One of the 2014 PLC organizers encouraged me to think simple first. Not just in terms of venue size, but also programming. I was thinking about three or four sessions at a time, she encouraged me to stick with two.

I’m torn.

On the one hand, this is a distinctly low-budget operation. I might end up collecting cans or something to pay for hotel deposits and the like. Going small to start with should help keep costs down and make all sorts of planning easier. Heck, I’m going to have enough trouble finding good people to run two sets of worthwhile sessions, let alone four!

On the other hand, I get the distinct impression we need to go bigger because of currents and tides outside of our awareness. More programming means more reason for people to attend, and one of the big reasons for Hearthingstone is to build human-to-human networks in support of the Gods’ purposes. But larger venues will cost more and require more of a deposit, so there’s more downside if I can’t get enough people to come.

So, what size does Hearthingstone need? The Quality Inn in Fishkill could seat around 100 in a classroom layout, plus there was a breakfast area that could also seat people. Of course, some events were not “classroom style”, so the seating capacity was significantly reduced in those cases.

Even keeping things simple, I’d still like to be able to accommodate 200 attendees. This gives us some flexibility to have sessions that take up a lot more space than a simple lecture- ceremonies and hands-on workshops, for instance.

Here’s a rough map of the areas that have hotels in Austin. Obviously, there are some hotels outside of these spots.

The green areas have hotels that might work. The red ones I’m excluding because of things like high crime, too little meeting space overall, or because the area gives me a headache.

There are some moderately-sized convention hotels outside of downtown (the most expensive area) that might work, but then again they might be too big. Many convention hotels will offer discounted (or free) meeting rooms if attendees book enough “room nights” at the hotel. The question being “how many is that?” Will Hearthingstone be able to draw enough of a crowd to “comp” the meeting rooms?

In another post, I talked about the need to connect the venue via public transit (or shuttle) to the places people will be arriving- the airport, etc. Obviously, this is easier downtown and becomes harder the further out we go. In considering more downtown versus away from downtown, there are several trade-offs:

• Closer to downtown generally has better transit service.
• Further from downtown is generally cheaper.
• Further from downtown is generally less noisy and crowded, though not necessarily. Many other venues are either near the airport or a major highway.
• Closer to downtown often has a wider variety of services within walking distance, though again not necessarily.
• Ironically, downtown venues often have more access to greenspace because of parks along the river (“lake”).
• Downtown venues typically have the least parking and they often charge for it, while venues further out tend to have plenty of free parking.
• More of the venues downtown have meeting space large enough, whereas many of the further out hotels are simply motels and have little or no meeting space.

Personally, I have a soft spot for La Quinta because of their remarkably tolerant pet policy. We stayed almost entirely in LQs while moving halfway across the country with three cats. A cat breeder I know tends to stay in them for the same reason when traveling to shows. They also tend to be reasonably priced.

Unfortunately, few of them have meeting rooms larger than a boardroom. For instance, one that I stayed in last year (during apartment renovations) has only 2 meeting rooms and the largest seats only 35 people, classroom-style. The largest LQ meeting facility in town tops out at about 105 people. That might be enough, but it’s also the most expensive LQ in town ($175/night)- about twice the cost per night of the cheapest.

Speaking of pets, this raises another important point. Some attendees may be required to travel with animals- service companions and/or animals who work with them spiritually. While most hotels are pretty good about service animals, many are downright draconian regarding “pets”.

Another consideration is food and alcohol. Many of the more conference-focused venues will have their own catering service and possibly even an alcohol license. As I talked about in another post, we might need to provide food and (soft) drink for attendees, which becomes unmanageably expensive if catering is involved. As far as alcohol, if the venue has a license, we get into questions of “corkage” fees and/or waivers if any of our events involve open containers of alcohol- even offerings.

That’s probably enough ruminating about hotels and locations for one evening.

-In Deos Confidimus

The post Venue Considerations appeared first on Hearthingstone.

Obviously, programming is a huge concern. I touched on this in another post, but just knowing how many of what kinds of sessions you want to provide is just the beginning. Here are some example questions that need answering:

• How will we locate good people to run those sessions?
• How will we fill sessions for which we are having trouble locating people?
• Will speakers, facilitators, etc. receive free or discounted admission, and if so, by how much and for how many sessions?
• Will we pay travel expenses for some of those people? Who and why?
• How do we determine what sessions go into what event spaces?

Obviously, there are a lot more questions, but those are some of the highlights.

Another issue to consider is vendors. It is not unusual for conferences to have vendors, who may or may not pay for the space they occupy. While Hearthingstone is primarily a conference about religious issues, many traditions do not separate commercial activities from the sacred. Furthermore, a large number of polytheist leaders support themselves or substantially supplement meager incomes through vending.

However, offering a dedicated vendor space with rented tables presents liability concerns, such as the provision of security and the need to carry additional insurance. I know of some conventions that fell down in this regard, and it was not pretty.

Speaking of meager incomes, it is not unusual for conventions to have a hospitality suite that provides light refreshments to any attendee free of charge. Based on past experience, we should expect that at least a few attendees will be in need of more substantial food. While Austin has ample supermarkets and restaurants, some of them operating 24 hours a day, not every attendee will have the means to make use of them. Hearthingstone will probably need to find a way to supplement these folks’ food supply.

In addition to food, many of our traditions involve the offering of alcohol, tobacco, and the like. Because Texas is a “blue law” state, we will need to make sure that attendees are made aware of the location and closing times of nearby sources, as well as legal limitations such as areas where smoking is prohibited.

One of the important ways of communicating this, and other important information is the convention program book. There are a great many questions to answer around this publication.

For instance- what paper size do we print it on? Smaller books are more portable and easier to lose, while larger books are easier to read but less easy to carry around and are generally more expensive.  Just a quick glance at Office Depot’s website tells me that even a spartan 12-page book will cost between $1.60 and $2.30 per copy for a black-and-white book.

Since Hearthingstone is partly about networking, it might make sense to print a small contact blurb for each pre-registered attendee (unless they opt out). Even at a minimal size, that’s potentially 5 or so extra pages for 100 people, more if we include space for a small picture. We could put these online instead, but building a way to show it only to registered attendees could be tricky. Do we put the book online?

Speaking of opting out, while many Hearthingstone attendees are public representatives of their traditions and/or communities, we can’t forget that some may still have very good reasons to keep their names and faces separate from their faith. We will need a way of balancing the educational benefits of recording sessions and sharing them afterward with the need to allow some folks to opt out of appearing in public. The same applies to any press releases or other media attention we eventually decide is appropriate for the conference- how do we raise the profile of polytheisms generally while protecting attendees whose identities need to remain private?

Lots to think about…

-In Deos Confidimus

The post Some Practical Considerations appeared first on Hearthingstone.

Hearthingstone is intended to serve a small subset of the polytheist populace- namely those in (or being groomed for) positions of responsibility and service to some tradition and/or community.

This immediately shrinks the size of facility down. Even if Hearthingstone grows miraculously large, we will probably never need hotel rooms and seating for 50,000 people. This might seem obvious, but if I were planning a media fandom event I’d have to consider such a possibility.

I can’t find my materials from the 2014 PLC in Fishkill, but I recall the attendance being around 50 or so. It might have been larger, but I’m pretty sure there were less than 100 attendees. Once I can give this conference a little more life of its own, I’ll ask the organizers if they recall.

My hope is the have between 100 and 200 attendees for the first Hearthingstone. This will require more in-depth outreach to bring in leaders from local and regional pockets who aren’t necessarily connected to the same networks as the folks at the 2014 PLC. In picking a venue, I’d also like to be able to roughly double that size over time without having to change locations.

This brings up another very important issue- transportation. In order to bring in attendees from around the nation (and world), good transportation is a must. I’ll explore host city considerations in another post, but figuring out how to get people to the conference will consume a considerable amount of time.

As far as programming, I’m thinking that a main “stage” and 2-3 smaller sessions per block will provide a good variety of options without spreading people out too much. Given that there are several “big” categories of topics and nearly endless subcategories of each, this should also help ensure that nearly every block has a session appropriate to any given attendee.

Why is this important?

Hearthingstone is asking folks to expend considerable time, effort, and money to attend- as host, I owe them my best effort to make sure they feel it’s worth the trouble. The first time someone attends a conference and rubs shoulders with a famous blogger or author, that’s usually a big deal to them. The novelty wears off, though- it’s the general quality of programming that enables a conference to attract people again and again.

If we are going to be successful in building up the strength of polytheism in the world, we need people coming back.

That’s enough for one night’s noodling. Keep an eye out for more detailed posts in the coming days and weeks.

-In Deos Confidimus

The post Planning Begins… appeared first on Hearthingstone.