For a conference, especially one that aims to run year after year, it’s vital to actually collect and manage a certain amount of data. Each attendee’s badge pick-up information at the very least- their name if nothing else. Ideally, email addresses and/or mailing addresses would accompany that so that we can notify them of changes and reach out when the following year’s registration is available.

Between the personal data and the payment processing, there are security concerns that naturally arise. An annual conference probably shouldn’t try to get into merchant services accounts and card processing and all that. Well, maybe 10,000-person conferences should, but not a small one like us. That means finding a registration service provider- someone like Eventbrite.

Similarly, there are good reasons to use an email communications provider like Mailchimp– to minimize your risk of getting thrown in the spam bucket if nothing else!

All of these services cost money, of course.

Eventbrite charges a fee for each ticket sold. We’d have the option of wrapping the fee into the cost or passing it to the attendee on top of the registration cost. For example, if the registration costs $50, the processing fee might be $5. This would make the actual cost to the attendee $55 if passed on, or make the actual income from the registration $45. Either way, it’s a balancing act. From what I’ve seen, the other providers are pretty similar.

It’s worth saying that WordPress plugins can do some of the same things, but that means dedicating a lot more time to site administration.

On the other hand, Eventbrite’s default is to hold payouts until after the event, which will simply not work in this case. They have a system for rolling payouts ahead of the event, but you have to apply for that- so it’s not a sure thing.

I also considered crowdfunding services like Kickstarter or Indiegogo. Sadly, they don’t have any sort of CRM systems from what I’ve seen. Also, their track record for funding conferences is abysmal.

In an ideal world, we’d also be able to register attendees for individual events- for instance Session A or B at 3pm. Obviously, this requires having the schedule nailed down, but it makes it easier to plan which sessions need the bigger rooms! Eventbrite doesn’t appear to have such a system, nor did the other services I saw. So whatever solution we go with might still require a bunch of manual data entry.

Do you know of a better (and cheap) solution or service provider?

-In Deos Confidimus

The post Registration Systems appeared first on Hearthingstone.

It is located within walking distance (1/2 mile or less) of a number of restaurants, two movie theatres (including an artsy one), and is directly next to an old shopping mall that is being redeveloped into a mixed-use center including a community college, apartments, shops, and the like. It is one of four hotels in the vicinity that I’ve been interested in, and is the most walkable of the four.

That said, this part of town is fairly far from the airport and I don’t think this hotel offers a free airport shuttle. I need to remember to ask next time we talk. At least one hotel nearby does. The route from the airport isn’t complicated, but for those who don’t or don’t want to drive it could be an issue.

On the other hand, it’s the closest hotel to the Greyhound bus terminal, being a little more than a block away. As far as mass transit, there is a red line train (to downtown) stop about a 7/10 mile walk away. The route 350 bus stops a bit closer, but it’s still a hike. Given Austin (and Texas) mass transit in general, this isn’t bad, but it’s probably further than folks used to good transit systems expect to carry bags- especially if it’s a warmer time of year!

Speaking of times of year, I got a list of possible dates for this hotel. We cut off March of 2019 and earlier to leave enough time for planning and getting enough attendees. March and October are also the two craziest months for hotel space in Austin, apparently.

Here are the dates that the hotel is costing out for us:

• April 5 – 7 (Would have to start late on Friday)
• April 19 – 21 (Also being considered by someone else- Easter)
• April 26 – 28 (Would be using less than my preferred rooms)
• May 30 – June 2
• June 14 – 16
• July 12 – 14
• July 26 – 28
• November 1 – 3
• November 8 – 10 (Veterans’ Day weekend)

August, interestingly, was booked solid. According to the hotel, it’s usually dead, but in 2019 it’s filled up. That might be for the best, given our summertime temperatures.

As far as other events, it looks like there are three possible conflicts amongst the events I’ve found. Spring Mysteries runs April 18-21. Mystic South is in-between the two July dates. Spiritfire hasn’t released their 2019 dates, but it’s usually in mid-July as well.

Of course, for those engaged in Celtic reconstructionism, the first weekend in November might easily create a scheduling conflict. So too for those practicing Mexican traditions. While Austin does have a large Dia de los Muertos celebration, attending it isn’t the reason for the conference.

The following weekend could be tight for folks whose work includes services timed around Veterans’ Day.

That’s my report for today.

-In Deos Confidimus

The post Venue Candidate #1 appeared first on Hearthingstone.

Aside from the obvious costs of deposits, renting meeting spaces, and the like, there are numerous other things that will require money. For instance, I mentioned the cost of program books in another post- they run about $2 a copy. Selling ads can help offset that, but it’s still a cost. Hospitality suites are another possible cost, as are badges, and any advertising for the conference itself.

All-in-all, I expect the total cost to be several thousand dollars. Did I mention my pockets not being filled with combustible currency?

This gets us back to the question of dividing up that cost amongst the attendees in the form of a registration fee or “membership” as many non-profits call their admission charge. If the total cost is $10,000, then divided up amongst 100 attendees, we’d be looking at $100.

Is that reasonable?

It seems steep to me, but then again I’m a cheapskate.

Based on some advice from one of Hestia’s servants on our Facebook group, I decided to take a look at some major events with similar components- namely Pantheacon and Paganicon. While these are broadly-based events that draw a large number of non-polytheists and laity, they are a reasonable starting point for comparison.

Pantheacon costs $80 at the door or $70 pre-registered. Its hotel costs $289 a night (before block discount)- way higher than I was looking to go! Gods willing, we might someday have a Hearthingstone that needs 48,000 sqft of meeting rooms, but I’ll probably die of old age before then.

Paganicon costs $90 at the door and as low as $60 for early registration. Their hotel is much cheaper at $95 a night (also before any discount).

One of the hobby conventions I used to work on is now $55 for the weekend, while some of the bigger, professional events are now over $100 for four days.

At the same time, Hearthingstone is (in a sense) a professional development conference. Those things can easily run several hundred to over a thousand dollars… not that I think anyone in our target audience is likely to drop that kind of cash!

Out of curiosity, I decided to check out the cost to attend a regional Annual Conference of the United Methodist Church (my parents are Methodists, so sue me). The standard fee for clergy or elected lay leaders to attend the Minnesota Annual Conference is $250-275 depending on when they register. This is not unusual- I found a number of others in the over $200 range.

I then decided to do a larger comparison, more specific to esoteric events. Here’s a quick sampling:

The more expensive ones seem to include some kind of accommodations- usually in bunkhouses or a campsite. Some of them are also much longer than a weekend.

In an aside, I noticed that November through early February seemed pretty empty.

One last thought, before I set this down for the night…

Hearthingstone is not intended to be a one-time event. My goal is to be able to keep it running, which will require being able to not only cover the first conference’s costs but also to set aside something for the next one.

Thoughts?

-In Deos Confidimus

The post Registration Cost – A comparative approach appeared first on Hearthingstone.

First of all, after some careful review, the downtown hotels are just too damned expensive. For every hotel that I’ve considered, I tried to price a room with a king bed for the last weekend in October 2018 (just a consistent date several months away, not a date I’m considering). The cheapest hotels I could find downtown with adequate space were nearly $300 a night! Some were as high as $600- NO FRICKIN’ WAY!

My best results were in the north-central parts of Austin. These areas have been experiencing a lot of rebuilding, both from gentrification (bad) and renewal of old industrial/commercial areas into more modern uses (good). There are also some traditional conference hotels in this area with fairly reasonable pricing, though I worry about going to someplace that’s too big right out of the gate. For example, one place that runs about $155 a night (most places are usually cheaper if booked for a conference) has around 24,000 square feet of meeting space!

That’s too big. The first Hearthingstone would be a drop in the bucket for them, so we’d have a hard time negotiating.

On the other hand, I’ve identified a couple of promising venues, though each presents their own challenges.

One has just under 2,000 sqft of indoor meeting spaces (and a 1,500 sqft pavillion) available, plus outdoor fire pits and a fairly reasonable pet policy. It’s also about a mile from a large Whole Foods. It’s located in a reclaimed industrial area that’s been converted into a mixed-use development. But it’s also the more expensive of the two, starting at $179 (they advertise $149 for groups of 10+), which is pretty cheap for the rather upscale development it’s in.

The other is a suites-only hotel (many with kitchens!) with a decidedly “green” bent, fireplaces in many of the rooms, and a distinctly cheaper price tag- $119 a night! That’s before any consideration of group discounts. They’re big on hypoallergenic cleaning, organic food, solar panels, and they even have an electric car charging station (there’s a Tesla charging station going in around the corner, too.).

The downside? They don’t really do meetings.

Their only meeting room seats about 35 people, max. They have a dining room, and a nice fireplace in their lobby- but those aren’t reservable as private space. Going here would mean booking extra rooms just as meeting spaces, and I’m not sure how well that would work.

That said, their suites would make travel a LOT cheaper for people because of the kitchens- plus some of their suites sleep up to 5. That’s $159 (+tax) split up into about $32 a night per person, which makes attendance more affordable for many folks. I haven’t yet heard about their pet policy, though.

I’ve reached out to both venues, though I’m strongly considering the latter if I can figure out a way to accommodate the meeting space needs. Also, Google Maps shows a “church” at the same address, so I’ll need to assess these folks’ openness to a polytheist leadership conference. It could just be an old listing. Both are within half a mile of bus stops requiring only one transfer from the airport bus, so that’s a plus!

On the downside for smoking attendees, just about everywhere in Austin seems to be non-smoking. On the upside for non-smoking attendees… just about everywhere in Austin seems to be non-smoking.

Whew- lots and lots of hotels looked at!

Now to see if I can work something out with any of them…

Thoughts?

-In Deos Confidimus

The post Hotels – Refining the List appeared first on Hearthingstone.

If I’m collecting 5¢ cans, it might take me awhile to find 120,000 of them!

Let’s start with an obvious “gotcha”- Wedding Season! In talking with one of the 2014 organizers, she noted that in her area October, May, and June are the big months. September is also popular, according to some articles I found. Here in Austin, it might be a bit earlier, in the spring, but I’m having trouble confirming one way or the other. Then again, being sunny most of the year probably spreads the weddings out a bit more.

That said, we’re not just trying to avoid conflicts with weddings locally, but to minimize the odds of a possible presenter (or attendee, for that matter) having a scheduling conflict.

Another time of year with MASSIVE scheduling conflicts is the November-December holiday season. Aside from significant holy days in a number of traditions, many folks have practical considerations- kids out of school, families to visit, and the like.

I’ve considered January, since many academic folks have a slight reprieve then and people from northern climes might appreciate weather that ranges from just below freezing into what would be considered full-spring temperatures elsewhere. However, January is also “Cedar Season“, when the Mountain Junipers make love with each other and war upon the sinuses of many a human.

So out of 12 months, we’ve already raised serious concerns about 7 of them!

February doesn’t seem to have any major problems (except for the possibility of lingering “cedar fever”), but it doesn’t have any significant plusses either. Most academics are back to class, people are still paying off credit cards from the holidays, and so forth. In my line of work, we call this “The Doldrums” because business tends to be slow. Then again, maybe that’s a recommendation?

March in Austin is dominated by South-by-Southwest (SXSW), an enormous multidisciplinary conference that eats just about every venue in town. There’s also a massive rodeo and another large film festival during the month. The traffic can get bad enough downtown that some folks take a vacation to be away from the area! I’d love to do March, because it’s typically a beautiful time of year, full of wildflowers and such. But it’s likely to be trouble.

April is also nice, though typically a bit more rainy (go figure, right?). It’s also a heavy allergy season.

May and June are prime wedding months and May has tons of graduations. Here in Austin, late May is sometimes Monsoon Season (and sometimes not). While lots of folks are out of school by mid-June, June is also Pride Month for many of our possible attendees. As an aside, Austin celebrates PRIDE in mid-August.

July and August are hot. If you are not used to the Southwest or Deep South, this is not a good time to be out and about- air conditioning is your friend. While we don’t have random stuff melting all over town like Tucson did awhile back, we did have a giant cowboy boot burst into flames. Okay, it was probably a wiring fault, but still. Some tortilla chips totally did spontaneously combust TWICE within the last two weeks, though.

September is wedding season again, and can still be quite hot. Fantastic Fest happens in September, which suggests it might be a reasonable enough time to hold indoor events.

October is back into prime wedding season, and though the weather is usually nice here- Austin City Limits Music Festival dominates the downtown for the first two weekends. The United States Grand Prix and Austin Film Festival eat up a lot of hotels during the latter part of the month. That said, we have a pretty decent Dia de los Muertos event.

And, with that we’re back around to November and December. These also tend to be pretty nice, weather wise. Early November might be less hectic for people, though academics will still generally be in class. By late December we are back into Cedar Season again.

What am I forgetting?

-In Deos Confidimus

The post Date Considerations appeared first on Hearthingstone.

An important starting point is to determine a list of requirements and “nice to have” features.

For instance, it would be really awesome if the venue has a working fireplace or firepit that we can use. It’s not really a requirement, though.

When running through some of my early planning thoughts, I said that I wanted to aim for 100-200 attendees and hopefully be able to grow to twice that before needing to find a new site. One of the 2014 PLC organizers encouraged me to think simple first. Not just in terms of venue size, but also programming. I was thinking about three or four sessions at a time, she encouraged me to stick with two.

I’m torn.

On the one hand, this is a distinctly low-budget operation. I might end up collecting cans or something to pay for hotel deposits and the like. Going small to start with should help keep costs down and make all sorts of planning easier. Heck, I’m going to have enough trouble finding good people to run two sets of worthwhile sessions, let alone four!

On the other hand, I get the distinct impression we need to go bigger because of currents and tides outside of our awareness. More programming means more reason for people to attend, and one of the big reasons for Hearthingstone is to build human-to-human networks in support of the Gods’ purposes. But larger venues will cost more and require more of a deposit, so there’s more downside if I can’t get enough people to come.

So, what size does Hearthingstone need? The Quality Inn in Fishkill could seat around 100 in a classroom layout, plus there was a breakfast area that could also seat people. Of course, some events were not “classroom style”, so the seating capacity was significantly reduced in those cases.

Even keeping things simple, I’d still like to be able to accommodate 200 attendees. This gives us some flexibility to have sessions that take up a lot more space than a simple lecture- ceremonies and hands-on workshops, for instance.

Here’s a rough map of the areas that have hotels in Austin. Obviously, there are some hotels outside of these spots.

The green areas have hotels that might work. The red ones I’m excluding because of things like high crime, too little meeting space overall, or because the area gives me a headache.

There are some moderately-sized convention hotels outside of downtown (the most expensive area) that might work, but then again they might be too big. Many convention hotels will offer discounted (or free) meeting rooms if attendees book enough “room nights” at the hotel. The question being “how many is that?” Will Hearthingstone be able to draw enough of a crowd to “comp” the meeting rooms?

In another post, I talked about the need to connect the venue via public transit (or shuttle) to the places people will be arriving- the airport, etc. Obviously, this is easier downtown and becomes harder the further out we go. In considering more downtown versus away from downtown, there are several trade-offs:

• Closer to downtown generally has better transit service.
• Further from downtown is generally cheaper.
• Further from downtown is generally less noisy and crowded, though not necessarily. Many other venues are either near the airport or a major highway.
• Closer to downtown often has a wider variety of services within walking distance, though again not necessarily.
• Ironically, downtown venues often have more access to greenspace because of parks along the river (“lake”).
• Downtown venues typically have the least parking and they often charge for it, while venues further out tend to have plenty of free parking.
• More of the venues downtown have meeting space large enough, whereas many of the further out hotels are simply motels and have little or no meeting space.

Personally, I have a soft spot for La Quinta because of their remarkably tolerant pet policy. We stayed almost entirely in LQs while moving halfway across the country with three cats. A cat breeder I know tends to stay in them for the same reason when traveling to shows. They also tend to be reasonably priced.

Unfortunately, few of them have meeting rooms larger than a boardroom. For instance, one that I stayed in last year (during apartment renovations) has only 2 meeting rooms and the largest seats only 35 people, classroom-style. The largest LQ meeting facility in town tops out at about 105 people. That might be enough, but it’s also the most expensive LQ in town ($175/night)- about twice the cost per night of the cheapest.

Speaking of pets, this raises another important point. Some attendees may be required to travel with animals- service companions and/or animals who work with them spiritually. While most hotels are pretty good about service animals, many are downright draconian regarding “pets”.

Another consideration is food and alcohol. Many of the more conference-focused venues will have their own catering service and possibly even an alcohol license. As I talked about in another post, we might need to provide food and (soft) drink for attendees, which becomes unmanageably expensive if catering is involved. As far as alcohol, if the venue has a license, we get into questions of “corkage” fees and/or waivers if any of our events involve open containers of alcohol- even offerings.

That’s probably enough ruminating about hotels and locations for one evening.

-In Deos Confidimus

The post Venue Considerations appeared first on Hearthingstone.

Obviously, programming is a huge concern. I touched on this in another post, but just knowing how many of what kinds of sessions you want to provide is just the beginning. Here are some example questions that need answering:

• How will we locate good people to run those sessions?
• How will we fill sessions for which we are having trouble locating people?
• Will speakers, facilitators, etc. receive free or discounted admission, and if so, by how much and for how many sessions?
• Will we pay travel expenses for some of those people? Who and why?
• How do we determine what sessions go into what event spaces?

Obviously, there are a lot more questions, but those are some of the highlights.

Another issue to consider is vendors. It is not unusual for conferences to have vendors, who may or may not pay for the space they occupy. While Hearthingstone is primarily a conference about religious issues, many traditions do not separate commercial activities from the sacred. Furthermore, a large number of polytheist leaders support themselves or substantially supplement meager incomes through vending.

However, offering a dedicated vendor space with rented tables presents liability concerns, such as the provision of security and the need to carry additional insurance. I know of some conventions that fell down in this regard, and it was not pretty.

Speaking of meager incomes, it is not unusual for conventions to have a hospitality suite that provides light refreshments to any attendee free of charge. Based on past experience, we should expect that at least a few attendees will be in need of more substantial food. While Austin has ample supermarkets and restaurants, some of them operating 24 hours a day, not every attendee will have the means to make use of them. Hearthingstone will probably need to find a way to supplement these folks’ food supply.

In addition to food, many of our traditions involve the offering of alcohol, tobacco, and the like. Because Texas is a “blue law” state, we will need to make sure that attendees are made aware of the location and closing times of nearby sources, as well as legal limitations such as areas where smoking is prohibited.

One of the important ways of communicating this, and other important information is the convention program book. There are a great many questions to answer around this publication.

For instance- what paper size do we print it on? Smaller books are more portable and easier to lose, while larger books are easier to read but less easy to carry around and are generally more expensive.  Just a quick glance at Office Depot’s website tells me that even a spartan 12-page book will cost between $1.60 and $2.30 per copy for a black-and-white book.

Since Hearthingstone is partly about networking, it might make sense to print a small contact blurb for each pre-registered attendee (unless they opt out). Even at a minimal size, that’s potentially 5 or so extra pages for 100 people, more if we include space for a small picture. We could put these online instead, but building a way to show it only to registered attendees could be tricky. Do we put the book online?

Speaking of opting out, while many Hearthingstone attendees are public representatives of their traditions and/or communities, we can’t forget that some may still have very good reasons to keep their names and faces separate from their faith. We will need a way of balancing the educational benefits of recording sessions and sharing them afterward with the need to allow some folks to opt out of appearing in public. The same applies to any press releases or other media attention we eventually decide is appropriate for the conference- how do we raise the profile of polytheisms generally while protecting attendees whose identities need to remain private?

Lots to think about…

-In Deos Confidimus

The post Some Practical Considerations appeared first on Hearthingstone.